Preventing family violence
Prevention of abuse of older people
The purpose of this work programme is to build the foundations of the prevention ecosystem to prevent the abuse of older people (also known as ‘elder abuse’) in Aotearoa. It will include research to understand the abuse of older people happening in Aotearoa; reviewing what we know and what is already happening to prevent the abuse of older people in Aotearoa; and investment in new approaches to preventing abuse of older people.
Campaign for Action on Family Violence: It’s not OK
‘It’s not OK’ is a campaign aiming to create conditions that support attitude and behaviour change to reduce family violence in New Zealand.
E Tū Whānau
E Tū Whānau is a movement for positive change developed by Māori for Māori. It’s about taking responsibility and action in your community and supporting whānau to thrive.
Love Better – youth campaign
Love Better is a primary prevention campaign that aims to foster safe, positive, and equal relationships for young people aged 18-24. The campaign aims to disrupt and shift harmful narratives and behaviours around relationships that can affect young people.
It’s Not Okay
It’s not OK mobilises New Zealanders to take a stand against family violence and help people make positive changes. It supports community-led action and aims to re-set the social norms around family violence, including the role of men.
Pasefika Proud
The Pasefika Proud Campaign addresses violence in Pacific families by using clear, consistent messaging around building strong families, preventing and addressing violence designed, delivered and led by Pacific peoples.
Refugees and migrants
The refugees and migrants work programme focuses on supporting and enabling refugee and migrant community leadership and community engagement to build strong and resilient families and communities.
Frameworks for change in Family Violence
The Ministry of Social Development has launched three five-year frameworks (2019-2023) for MSD’s key family violence prevention initiatives – E Tū Whānau, Pasefika Proud and The Campaign for Action, with its primary campaign It’s Not OK.
MSD team supporting this work
This work is managed by Te Roopu Mana Manaaki – Partnering for Whanāu and Communities Team. This team is part of the Community Partnerships and Programmes group’s Partnerships and Programmes team.
Ethnic Communities Violence Prevention programme
Budget 22 provided investment to support an ethnic communities family and sexual violence prevention initiative. This initiative is being developed with communities and includes a strong research and evaluation focus. This is to contribute to the growing evidence base of the issues related to family and sexual violence in our diverse ethnic communities in Aotearoa New Zealand, as well as identify solutions that seek to address and prevent violence and abuse.
